How to Promote My Research

While scientists are typically eager to publish their research, they often hesitate to actively promote it. There appears to be a prevailing attitude of allowing publications to speak for themselves and relying on word-of-mouth from peers for dissemination. Those who actively promote their work may be viewed with a mix of amusement and condescension, often labeled as “shameless self-promoters.” However, promoting research is not inherently wrong; in fact, it should be encouraged. Numerous groundbreaking studies have remained obscure due to a lack of promotion or even publication efforts. Instances such as Newton’s development of calculus and Cavendish’s contributions to electricity come to mind, underscoring the detriment of such neglect. To address this issue, here are several strategies for promoting research.

Scientific Conventions
Presenting a paper at a professional convention is a conventional method to showcase research. Through formal presentations, peers gain insight into the research, while informal discussions with fellow researchers provide ample opportunities for deeper engagement. Additionally, there exists the possibility of attracting attention from journalists covering the convention, further amplifying the dissemination of the research findings.

Journalistic Coverage
Professional scientific journals regularly feature articles on the latest research findings. Similarly, magazines, newspapers, and popular science programs on radio and television also delve into current scientific topics. These outlets offer coverage ranging from concise summaries to detailed articles, often including interviews with researchers. If approached for an interview or article, it’s essential to verify the credibility of the interviewer and media platform. Once confirmed, offer them your time and support. However, ensure you’ll have the opportunity to review the piece for factual accuracy beforehand. A reputable interviewer will gladly accommodate this request as part of their commitment to accuracy and integrity.

Seminars
Is there a seminar series hosted by a university in your vicinity? They might be seeking researchers to showcase their latest work. Additionally, consider industrial seminars. If your research aligns with a company’s interests, they’re likely open to providing a platform for you to present.

Local Interest Groups
At various points, I’ve been part of clubs spanning diverse interests including space exploration, astronomy, archaeology, and mushroom hunting. Each club hosted local or visiting scientists who delivered enlightening talks on topics like rocket propulsion, astrochemistry, artifact conservation, and toxicology. Remarkably, one of these lectures even inspired an audience member, a freelance writer, to pen a magazine article.

Determining which avenue offers the most exposure is challenging. However, casting multiple lines into the water increases the likelihood of a catch. Moreover, by promoting your research across these platforms, you not only raise awareness but also provide a valuable service by disseminating crucial findings to the public.